• Produces a rich cleansing lather.
• Effectively cleanses hair of built-up oils, dirt and styling products without stripping the hair of natural oils.
• Prepares the hair to absorb the conditioners during a second sudsing with a quality conditioning detangling shampoo such as KeraCare® Hydrating Detangling Shampoo.
• Very economical to use.
  
  Price: 8 oz -£4.50

KeraCare® Hydrating Detangling Shampoo.

A beauty bath for hair that lightly conditions as it cleanses. Excellent for relaxed, permed and color-treated hair.

• Produces a rich lather to remove excess oils form hair and scalp without stripping.
• PH-balanced and contains natural botanical extracts.
• Helps minimize breakage by decreasing interfiber friction.
• Moisturizes, and eases wet and dry combing.
• Repairs trichorrhexis nodosa (damaged areas along the hairshaft) and fly-away split ends.
• Improves cuticle alignment to leave hair shinier.
  Price: 8 oz - £5.20, 32oz - £20.50

• Deeply cleanses hair and scalp, eliminating flakiness.
• Contains moisturizers that help protect the hair and scalp against dryness, which is a major cause of itchiness.
• Detangles.
• Formulated for both natural and chemically treated hair.
  
  Price: 8 oz - £5.99

Clear-Away YellowTM Conditioning Shampoo

Yet another innovation from Avlon! A breakthrough 2-part system that removes yellow tones and brassiness from gray and white hair.

• Formulated to correct the discoloration of gray hair following a chemical relaxer treatment.
• Removes yellow stains, and brightens gray and white hair strands.
• Will not weaken hair or diminish tensile strength like hydrogen perioxide-based formulas.
• Leaves no purple or blue casts like other shampoos for gray hair.
• Moisturizes, detangles and smoothes the hair.
• Tones blonde, frosted, decolorized or highlighted hair.
  32oz -

Humecto® Creme Conditioner

An excellent prevention and solution to hair dryness.

• Penetrates deep within the hairshaft to hydrate and humectify.
• Softens and silkens dry, brittle hair.
• Helps prevent breakage and split ends.
• Decreases interfiber friction for tangle-free combing.
• Adds shine and body.
• Improves the surface porosity of hair.
• Eliminates static charge.
• Enriched with a fragrance that relaxes and soothes the senses.
  
  Price: 8oz - £5.50; 16oz - £10.75

• Extensively repairs weak, damaged hair.
• Penetrates deep within the cortex to fortify fractured, shredded fibers.
• Helps increase hair elasticity and strength.
• Forms a fibrillar network around the hairshaft, locking in moisture.
• Restores natural porosity to hair, creates shine and enriches the hair's natural coloration.
• Voluminizes hair and produces a soft, silky texture.
  Price: 8 oz - £21.99

• Improves the surface properties of hair, leaving it smooth and with lots of sheen.
• Helps prevent thermal and mechanical damage.
• Moisturizes.
• Detangles.
• Produces a soft, lustrous, manageable texture.
• Contains sunscreens to protect against the cuticle-destroyiing effects of the sun.
  Price: 4oz - £6.50, 16oz - £18.50

Dry & Itchy Scalp Moisturizing Conditioner
This technologically-advanced product is the first of its kind to effectively combat a dry itchy scalp as it moisturizes and conditions hair.

• Actively relieves itching.
• Cools and soothes the scalp.
• Rehydrates and rebuilds damaged fiber structures for healthier, more pliable hair.
• Detangles to ease combing and minimize breakage.
• Gentle enough for frequent use on relaxed, permed, color-treated or natural hair.
• Helps prevent dryness, itching and flaking before it starts, when used regularly.
  
  Price: 8 oz - £6.50

Affirm 5 in 1 Reconstructor

This product provides excellent hydration for dry hair and scalp. Can be used for hairdressing, thermal styling, on fine, short and natural hair styles. Helps in reducing breakage while adding sheen.

16oz - £18.50; 32oz -£32.99

NEW!

Keracare Demineralizing Treatment Wipes. Box of 60 wipes. £21.99

• Deep conditions and moisturizes during dryer setting.
• Leaves hair with a healthy sheen.
• Contains natural lubricants that provide protection from the heat of dryers and other thermal styling appliances.
• Provides superior manageability with remarkable bounce and body.
• Detangles for easy wet combing and effortless combouts.
• Does not flake.
  
  Price: 8 oz - £6.50

Especially formulated to provide style support for full-bodied roller sets. An excellent volumizer for fine, limp hair.

• Produces soft, natural sets that last and last.
• Adds body, luster and manageability.
• Contains moisturizers to eliminate dryness and frizzing.
• Minimizes breakage and split ends.
• Reduces mechanical damage by decreasing interfiber friction.
  Price: 8 oz - £5.75, 16 oz - £11.35

KeraCare Curling Wax

Gives you more control over thermal curling.

• Natural oils produce a satiny sheen while sealing in moisture.
• Gives firmer curl hold for longer style retention.
• Helps shield hair from thermal damage.
• Help prevent reversion due to humidity.


Price: 4 oz(115g) - £4.75, 14 oz - £11.85

Essential Oils For The Hair

A light, rich blend of natural oils that conditions, moisturizes and creates a high-sheen. Excellent for daily use and hot oil treatments.

• Lubricates dry hair and scalp.
• Produces shine and softens hair.
• Helps protect against dryness.
• Absorbs easily, leaving no greasy build-up.
• Revitalizes chemically-processed hair.

Price: 4 oz - £5.50, 8 oz - £8.50

Protein Styling Gel

For molding, sculpting, contouring and waving

• Dries to a high sheen, without leaving a sticky, greasy feel.
• Maintains shape of hairstyle.
• Great for wet looks as well as natural looks.
• Adds body to permanent curl styles.
• Does not flake when used as directed.
  
  Price: 4 oz - £4.25

• Creates a high sheen.
• Seals cuticle surfaces and laminates each hairstrand for a silky-smooth finish.
• Contains an advanced silicon texturizing complex that leaves hair soft and flowing with body.
• Significantly reduces styling stress, mechanical damage and breakage. (Styling combs and brushes glide through hair during blow-drying.)
• Completely oil-free. Dries to a non-greasy finish.
  Price: 4 oz - £9.99

Highlights hair with lustrous sheen, silky softness and luxurious body. Reduces thermal stress.

• Creates a high sheen.
• Excellent for blow-drying.
• Eases wet and dry combing.
• Helps seal cuticles to prevent moisture loss.
• Combats humidity.
• Helps protect hair from ultraviolet damage.
  
  Price: 4 0z - £7.50

A unique oil rich blow dry lotion formulated to supply all the benefits of oil without the greasy weight.

• Gives a silky straight finish.
• Adds body and fullness to hair while giving it a beautiful sheen.
• Protects hair from heat related stress.
• Combats humidity to maintain hairstyles and prevent frizziness.
• Helps eliminate static charge.
  Price: 8 oz - £6.50

Oil Moisturizer with JOJOBA Oil
A superb moisturizing lotion that hydrates and conditions dry hair and scalp. Use as a hairdressing or as a light protective shield prior to blow drying and thermal curling. Great also for grooming short natural hairstyles and for roller setting (when used in conjunction with KeraCare® Setting Lotion.)

• Helps maintain proper moisture balance.
• Contains rich natural oils.
• Adds high sheen to dull, dry and brittle hair.

Price: 8 oz - £5.99, 16 oz - £11.50

Conditioning Creme Hairdress

An ultra light conditioning formula, concentrated with high-quality natural oils. Excellent for natural, relaxed and pressed hair.

• Revitalizes dull, dry hair.
• Adds shine.
• Penetrates quickly.
• Will not weight hair down; allows free movement

Price: 4 oz(115g)- £4.65, 8 oz - £9.15

Dry & Itchy Scalp Glossifier

A revolutionary hair and scalp treatment which soothes a dry, itchy scalp. Formulated with penetrating emollients.

• Soothes and moisturizes a dry, itchy scalp.
• Instantly relieves itching and dryness, and minimizes flaking.
• Gentle enough for daily use.
• Helps prevent the return of dry, itchy scalp conditions.
  Price: 4 oz(115g) - £7.50, 8 oz - £13.99

High sheen Glossifier

KeraCare High Sheen Gloss is a rich, super light formula that produces magnificent shine. It minimises breakage, reduces dryness of hair and scalp, penetrates so that hair retains free movement, and is appropriate for all hair textures.

Price: 4 oz (115g) - £6.50, 8 oz(200g) - £9.50

• Adjustable formula allows you to select the desired degree of hold.
• Contains organic oils and other conditioning agents to provide sheen and help counteract moisure loss.
• Reversion-resistant formula holds hair in place until the next combing, even in humid weather.
• Leaves hair with a clean look and feel, and is easily removed during shampooing.
• Provides time to style hair before hair freezes into a firm shape.
• Non-aerosol formula. Contains no propellants to harm the environment.
  
  Price: 8 oz(240ml) - £7.25